NEWS / PROMOTION
It's no secret that we're obsessed with how perfect all these Korean stars' skin looks! Their porcelain-like skin that started the #GlassSkin trend is renowned all over the world for a reason. Known as the beauty capital of the world, Seoul, Korea is home to all the K-Beauty brands that promise us enviable, youthful skin.
Serums, creams, sheet masks—these are regular staples in a typical Korean beauty routine. But did you know that these celebrities also turn to high-tech gadgets and devices to help them maintain their stellar looks? Case in point: the otherworldly CellReturn Platinum! K-Drama heavyweights like Lee Min-Ho and Park Seo-Joon are just some of its fans!
This techie helmet-looking device is a LED home care beauty device that is able to address the entire face's concerns: the nose for sebum (oil) control, and the cheeks, ear, and neck for wrinkle prevention. Unlike other LED devices, this all-in-one device allows you to save time at the comforts of your own home as you address multiple concerns.
It contains 1,026 LED lights that are meant to return a youthful balance onto one's skin. Firmness, brightness, and an overall youthful look is what's guaranteed with consistent use. No wonder these K-Drama stars love it!
The beauty device even made a cameo in Lee Min-Ho and Kim Go-eun's newest K-Drama 'The King Eternal Monarch', wherein its Prime Minister played by the beautiful Jung Eun-Chae relies on a beauty routine that includes this must-have gadget.
The mask is now on its fourth generation version and features three wavelengths: red, blue, and pink. The device also has a “fast mode” that allows you to go through all three wavelengths within nine minutes for a quick intensive care if you’re short on time.
CELLRETURN has been dedicated to LED technology for more than 10 years and this mask has a sophisticated light analysis system that ensures that the wavelengths used are safe and offers skincare benefits.
CELLRETURN LED Mask retails at SGD2646.11 and is available at their website (www.cellreturn.asia), as well as Lazada and Shopee.
Nowadays, the weather is getting hotter, and people worry about their skin health as the summer begins.
The sales for UV protect skin care sunblocks are sharply increasing, and the attention for beauty device to calm their skin down is also increasing.
Among the “At Home” beauty device industry, the Cellreturn proved the effectiveness of the product by introducing the most clinical outcomes in the market. By using the Cellreturn platinum mask, the test showed 22% of the subjects experienced skin soothing effect, 55.52% of them experienced reducing sebum, 76.72% experienced reduced corneous, 13.97% experienced increasing skin moisturizing.
Cellreturn who launched “Platinum Mask” is a brand leader in LED mask market. They not only established one stop system from R&D to customer service but also introduced the test equipment for the first time in this industry to test the quality of LEDs to ensure the effectiveness of the product.
Just like the slogan “Meet the LED mask more than you expected”, the Cellreturn’s “Platinum Mask” is getting attention by introducing differentiated technology in this industry. Also, it is a product that uses the most advanced technology and know-how and it is using 1026 number of LEDs which is the key factor of LED mask.
In addition, it is a only LED mask that uses two open and closed covers which improves the convenience of the product. And to grab the attention of younger generation, Cellreturn added the mobile application feature to check the skin status, using time and smart care by connecting the product with the smartphones.
Through production support, CELLRETURN will showcase its own sensuous design and premium device by appearing in various scenes of the drama.
Above all, the PLATINUM LED Mask Black, which will be introduced as the his item, will show beauty care that reflects his luxurious style in the premium and elegant image of the existing CELLRETURN brand ambassador.
He will focus on giving the most premium image, while maintaining a luxurious mood, modernity and harmony of Heritage. For this, innovative and refined colors, designs, and organized details.
Officials say the CELLRETURN will show a reasonable luxury that it aims for and a contemporary sensibility that all generations sympathize with.
CELLRETURN will hold a variety of global marketing events in commemoration of its support for the production.
The King: Eternal Monarch, drops on Netflix on Friday, April 17.
MAMA, which celebrates its 20th anniversary this year, is the largest music award ceremony in Asia, attracting countless music fans from around the world. This year too, Korea's best musicians such as BTS and TWICE participated in the lineup of the awards ceremony, captivating the largest audience of about 40,000 visitors with great performances and contributing to the create success of the event. It once again became a global cultural exchange venue grabbing the attention of the world through onsite, real-time broadcasts via social media channels such as YouTube and Twitter
CELLRETURN, which participated in the event as MAMA 2019's title sponsor, caught visitors' attention by introducing K-Beauty through K-POP. Many visitors came to visit the CELLRETURN Zone that was the largest booth situated in one corner of the venue. The number of visitors reflected the high interest of the visitors in Korea's newest beauty products and technologies that are leading the beauty trends in Asia.
CELLRETURN introduced Korea's beauty trends at MAMA as a company leading the global beauty & health care industry that presents LED-based at-home care and beauty devices optimized for skincare based on accumulated research, expertise, and technology related to near-infrared and LED light. The company is successfully leading at-home care and beauty trends in Korea with the launch of LED mask products that can be used conveniently, promoting the enjoyment of quality skin care at home that is equivalent to receiving professional care at a dermatologist or aesthetician. Thanks to the great responses from CELLRETURN's customers, the company is demonstrating rapid growth, recording a sales growth of 1700% compared to the previous year (2018).
The LED-based beauty device, "LED Mask" product, that was introduced by CELLRETURN during the music festival contains 1,026 LED bulbs that generate near-infrared light, red wavelengths, and blue wavelengths. As the product can evenly radiate LED lights over the entire face, it provides various skincare effects such as skin soothing, dead skin cell reduction, and skin pore improvement, even after just 20 minutes. When considering the influence of South Korea's K-Beauty which leads the trends of the Asian beauty market, the beauty care trend of using LED masks is expected to spread to countries in Asia, going beyond the borders of Korea.
Representatives of CELLRETURN said, "We are thrilled to have participated in Asia's largest music festival, MAMA, as the title sponsor. We were able to attract the attention of customers from around the world by introducing the newest K-Beauty products and technology to countries in Asia such as Vietnam, China, Japan, and Singapore through K-Pop. We will continue to spread K-Beauty trends to the entire world as we expand contact points with global customers by participating global events such as MAMA in the coming years."
CELLRETURN is a company leading the global beauty & health care industry that presents at-home care devices made with excellent technologies and a great finish based on accumulated research on near-infrared and LED light since its foundation in 2008 under the management philosophy, "We focus on effects only." The company is equipped with a one-stop Korean production infrastructure for the entire processes, from R&D, planning, and production to after service warranty. CELLRETURN is increasing customer reliability with competitive products through strict quality control by prioritizing customer satisfaction. The has a patent on an "LED module that promotes the output of effective wavelengths for the skin," presenting effective skincare products based on unique expertise in the field of LED module, a core technology of LED masks.
- The LED mask brand CELLRETURN has chosen actor Lee Min-ho as one of its brand models, planed to take the brand into the international market
- CELLRETURN plans to fortify their brand's recognition in the global LED mask market and even cater to men interested in beauty products
SEOUL, South Korea, Jan. 31, 2020 /PRNewswire/ -- Lee Min-ho has been selected as the brand model of the global beauty and healthcare-specialized brand, CELLRETURN (CEO Kim Il-soo).
CELLRETURN announced that actor Lee Min-ho, a Global star with a strong global fanbase, was chosen as its brand model to expand the LED mask brand's recognition not only in domestic markets but also in international markets, and to strengthen their position among men who actively invest in taking care of their looks.
Lee Min-ho plans to return to TV during the first half of 2020 through the drama show, "The King: Eternal Monarch." He is loved by domestic and international fans for trying out different characters and showing off his wide acting spectrum. Also, Lee Min-ho is an unrivalled global star, as he was chosen as the Korean actor most favored in all over Asia areas, according to the "2019 Global Hallyu Report" conducted by the Korean Foundation for International Cultural Exchange.
A TV commercial with CELLRETURN's brand models, actress Kang So-ra, actor Park Seo-joon, and the new brand model Lee Min-ho was aired starting on the 20th. This commercial is gaining a lot of attention as it is Lee Min-ho's first commercial in 2020.
An official from CELLRETURN said, "Lee Min-ho's clean and sophisticated image worked well with CELLRETURN's premium image…Please get excited for CELLRETURN in 2020 with Lee Min-ho."
After its foundation in 2008, CELLRETURN has specialized in conducting research on LED light. It is an LED mask-specialized business with a strong technological foundation and high-quality products that also conducts R&D, planning, manufacturing, and repairs all on its own. On top of that, CELLRETURN is the only company in Korea to incorporate LED analysis equipment to measure the effectiveness of LED wavelengths, the module package, the penetration rate against product materials, and more. Based on this technology, the company has revealed the "LED mask" (a skincare device), the "Neckle RAY" (a neck skin care device), and the "Hair Alpha-Ray" (a scalp and hair care device).
Appetite is growing in Korea's beauty market for home devices, as more consumers are turning to time-saving and affordable alternatives to visiting dermatology clinics and facial massage shops.
According to LG Economic Research Institute, the domestic market for household beauty appliances is estimated at 500 billion won ($420 million) for this year, growing around 10 percent annually. It is expected to exceed 1.6 trillion won in 2022.
The global beauty devices market is also likely to grow from $27.8 billion in 2016 to $94.3 billion by 2023, P&S Market Research said in a report.
While a growing number of companies ― ranging from startups to conglomerates ― are riding on the trend and vying for a lion's share in the market, Cellreturn, a startup that developed Korea's first LED masks in 2014, is at the forefront of the beauty devices market.
"LED treatments were primarily available at dermatology clinics. But thanks to technological advancements and beauty-conscious consumers, we were able to develop LED masks that can be used at home," Cellreturn Chairman Kim Il-soo said during an interview with The Korea Times.
Kim initially sought to develop treatments for hair loss, but later learned about near-infrared rays (NIR) that allow hair treatments to penetrate the scalp faster, resulting in better absorption.
"I applied the same mechanism to developing LED masks. They penetrate into different levels of the skin and help treat different skin concerns," he said.
"LED masks also produce collagen and elastic fiber, which facilitate the regeneration of skin cells."
The company developed its core technology called "LED NIR," a patented LED module for facilitating effective wavelength output.
According to Kim, there are three wavelength modes that require users to spend 20 minutes under the light. For the company's latest Platinum model, there is a fast mode that helps reduce the session length to nine minutes.
The red light reduces inflammation and promotes blood circulation and the blue light kills acne-causing bacteria. The pink light helps remove acne troubles, stimulate collagen and firm skin's elastin using high-frequency LEDs.
On how Cellreturn's LED masks differ from those of other brands, Kim said its products are equipped with more LEDs compared with those of other manufacturers.
"We have applied wireless touch technology as well as artificial intelligence (AI) and big data features into the device for ease of use," he said.
As soon as the device is activated, it collects and saves real-time user data and allows users to keep photos to track skin changes over time.
Regarding safety concerns, Kim mentioned that LED lights using NIR have been used to treat astronauts at NASA for over three decades.
"It takes two to five years to develop a new LED mask, as the product needs go through device assessment, validity assessment and safety assessment from professional institutions to be proven effective," he said.
He added that consumers need to spend adequate time under the light for continuous periods over several weeks in order for the LED treatment to be effective.
Kim said Cellreturn's primary goal is to become a global player in the beauty devices market and make a foray into foreign markets.
The company currently exports LED masks to 11 countries, including the U.S., Japan, China and UAE.
"The biggest achievement so far would be creating a Cellreturn zone at the Singapore Airlines lounge in Singapore," Kim said. "First class passengers can experience Cellreturn LED masks upon request."
Kim said that he sees big potential in the Middle East, as it is the world's fastest-growing beauty market.
"Consumers in the Middle East showed a stronger propensity for beauty and personal care products," he said. "I'd like to see international sales outpace domestic sales in the coming years."
The chairman vowed to expand its product lineups and launch healthcare products as well. Cellreturn currently offers a neck care beauty device called Neckle RAY and hair growth treatment device called Hair Alpha-RAY.
In November, Cellreturn acquired Speclipse, which manufactures devices that can diagnose skin cancer, to diversify its business portfolio into medical equipment.
Kim explained that the acquisition of Speclipse, which has laser spectroscopy-based diagnostic analysis technology, was carried out with an ambition to become a global beauty and healthcare company that incorporates science into beauty devices.
Apart from devices, the company is also willing to develop and partner with cosmetic firms to develop serum that can be applied in advance to going under lights for LED therapy.
"We will fully utilize resources for research and development (R&D) as well as customer services to enhance product quality and increase operating efficiency," he said. "We will continue with a global expansion strategy to become a leading player in the global beauty devices market."
Recently, the “Home Beauty” without spending much time and caring at home is becoming a new trend and many “At Home” beauty appliances are attracting people.
Among the beauty appliances launched recently, the Cellreturn’s 4th generation LED Mask “Cellreturn Platinum” is getting a lot of attention.
The Cellreturn LED Mask which is officially launched today, had a launching show last 24th of June. It was very successful and became a hot issue by getting a lot of pre orders.
Cellreturn introduced LED Analyzing equipment in this industry for the first time. By using the equipment, Cellreturn is analyzing the effectiveness of LED Wavelength, module package, 3 dimensional oriented angle, product material transparency and ETC.
Cellreturn’s LED wavelength is developed by their own R&D. By outputting the most effective wavelength to skin, it improves skin care effect and use the modular manufacturing patented technology to reduce the reflection of skin and increase skin quality.
By constantly investing on R&D, Cellreturn is getting attention by introducing “Cellreturn Platinum” which uses the most advanced technology in this industry.
Especially for Cellreturn, the number of LED which is the key of LED mask is 1026. And for modern generation, Cellreturn is also providing mobile application to enable the smart care.
Also, the new function called “Fast Mode” is added. It enables much faster focused care and it is the only LED mask which can change the design by changing the open and closed cover of the mask.
Even though the facial skin is young and has no wrinkles, if people can see neck wrinkles, the person look older. On the other hand, if the person’s neckline is sleek and has no wrinkles, the person usually look younger than the actual age.
Since long time ago, the neck wrinkles are called human annual zone. Recently, the importance of the neckline is emphasized and a lot of people are starting to care about their neck wrinkles.
The neck wrinkle is called human annual zone because if once it appears, it will not be gone easily. The only treatment to care the neck wrinkle is by receiving the specialized clinic for neck wrinkles. However, Cellreturn’s “Neckle Ray” is launched in the market to take care of the sleek neck line at home.
Cellreturn, famous for LED mask, was affirmed by the many consumers by introducing “module technology” patent. Cellreturn’s Neckle Ray applied the patented technology and it surrounds 360’ of the whole neck and takes care of it.
Especially, “Neckle Ray” irradiates both infrared and red wavelength to prevent neck wrinkles, and by conducting clinical testing, they found out that thick neck wrinkles (before using the product 193.0 -> after using the product 167.8 -> 25.2 reduced), thin neck wrinkles (before using the product 26.1 -> after using the product 22.1 -> 4 reduced), depth of neck wrinkle (before using the product 97.3 -> after using the product 84.9 -> 12.4 reduced) improved and skin elasticity also improved.
The “Neckle Ray” model Yum Jung Ah got the huge attention since launching the product, the future of Cellreturn’s beauty & health care products are also getting attention of people.